The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires (New ed)

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:multiply the effectiveness of your advertisingunderstand the tug-of-war between intellect and emotioncreate totally new concepts from combinations of old onesfocus your advertising, your business, and your life.