Co-creating Videogames

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Co-creativity has become a significant cultural and economic phenomenon.

Media consumers have become media producers. This book offers a rich description and analysis of the emerging participatory, co-creative relationships within the videogames industry.

Banks discusses the challenges of incorporating these co-creative relationships into the development process.

Drawing on a decade of research within the industry, the book gives us valuable insight into the continually changing and growing world of video games.