Marketing Management (5th ed)

Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today's fast-changing marketing environment.

Marketing Management is typically taught through case studies, and is application-oriented.

It is therefore important to showcase companies and brands that have been successful in their marketing strategies.

An effort has been made to ensure that familiar Asian and international brands/companies are featured.

This enables students relate to the analyses of these case studies and vignettes.