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Image for The long tail of tourism: holiday niches and their impact on mainstream tourism

The long tail of tourism: holiday niches and their impact on mainstream tourism

eBook 20 Aug 2012
Publisher Gabler Verlag
ISBN: 9783834962317
Dewey: 338.4791
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Image for Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

series Innovation Und Entrepreneurship
Ebook 1 Dec 2010
Publisher Gabler Verlag
ISBN: 9783834983930
Dewey: 658.8
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Image for Effektives Customer Relationship Management: Instrumente - Einfuhrungskonzepte - Organisation

Effektives Customer Relationship Management: Instrumente - Einfuhrungskonzepte - Organisation

Ebook 17 Apr 2013
Publisher Gabler Verlag
ISBN: 9783663015093
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Image for Produktpolitik in Absatzwirtschaftlicher Sicht: Grundlagen Und Entscheidungsmodelle

Produktpolitik in Absatzwirtschaftlicher Sicht: Grundlagen Und Entscheidungsmodelle

Ebook 2 Jul 2013
Publisher Gabler Verlag
ISBN: 9783663052036
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Image for Kundenorientierte Unternehmensfuhrung: Kundenorientierung - Kundenzufriedenheit - Kundenbindung

Kundenorientierte Unternehmensfuhrung: Kundenorientierung - Kundenzufriedenheit - Kundenbindung

Ebook 1 Jul 2013
Publisher Gabler Verlag
ISBN: 9783663105930
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Image for Perspektiven der Kommunikationspolitik

Perspektiven der Kommunikationspolitik

series ZFB Special Issue
Ebook 27 Feb 2015
Publisher Gabler Verlag
ISBN: 9783663110309
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Image for Der Bankbetrieb: Lehrbuch und Aufgabensammlung

Der Bankbetrieb: Lehrbuch und Aufgabensammlung

Ebook 2 Jul 2013
Publisher Gabler Verlag
ISBN: 9783663136095
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Image for Der Bankbetrieb: Lehrbuch und Aufgabensammlung

Der Bankbetrieb: Lehrbuch und Aufgabensammlung

Ebook 3 Sep 2013
Publisher Gabler Verlag
ISBN: 9783663136101
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Image for Immer gute Auftragslage!: Neue Kunden durch Personen-Marketing

Immer gute Auftragslage!: Neue Kunden durch Personen-Marketing

Ebook 27 Feb 2015
Publisher Gabler Verlag
ISBN: 9783322945174
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Image for Gabler Kompakt-lexikon Werbepraxis: 1.400 Begriffe Nachschlagen, Verstehen, Anwenden

Gabler Kompakt-lexikon Werbepraxis: 1.400 Begriffe Nachschlagen, Verstehen, Anwenden

Ebook 27 Feb 2015
Publisher Gabler Verlag
ISBN: 9783322965820
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Image for Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Ebook 31 Jan 2013
Publisher Gabler Verlag
ISBN: 9783834937223
Dewey: 658.8
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Image for European Retail Research: 2012, Volume 26, Issue I

European Retail Research: 2012, Volume 26, Issue I - 1

series European Retail Research
Ebook 15 Jun 2012
Publisher Gabler Verlag
ISBN: 9783834942371
Dewey: 381.1094
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Image for Advances in Advertising Research (Vol. III): Current Insights and Future Trends

Advances in Advertising Research (Vol. III): Current Insights and Future Trends

series European Advertising Academy
Ebook 23 Aug 2012
Publisher Gabler Verlag
ISBN: 9783834942913
Dewey: 658.8
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Image for Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Starkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Starkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

series Marken- Und Produktmanagement
Ebook 4 Aug 2010
Publisher Gabler Verlag
ISBN: 9783834960184
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Image for Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe

Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 7 Feb 2011
Publisher Gabler Verlag
ISBN: 9783834961693
Dewey: 658.8
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Image for Operationalizing Dynamic Pricing Models: Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers

Operationalizing Dynamic Pricing Models: Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers

Ebook 2 Apr 2011
Publisher Gabler Verlag
ISBN: 9783834961846
Dewey: 658.8
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Image for European Retail Research: 2011 Volume 25 Issue I

European Retail Research: 2011 Volume 25 Issue I

series European Retail Research
Ebook 14 May 2011
Publisher Gabler Verlag
ISBN: 9783834962355
Dewey: 658.81
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Image for International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries

International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries

series Handel und Internationales Marketing Retailing and International
Ebook 14 Oct 2010
Publisher Gabler Verlag
ISBN: 9783834963192
Dewey: 658.8
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Image for Strategic International Management: Text and Cases

Strategic International Management: Text and Cases

Ebook 4 Feb 2011
Publisher Gabler Verlag
ISBN: 9783834963314
Dewey: 658.4092
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Image for Das neue Hardselling: Verkaufen heit verkaufen - So kommen Sie zum Abschluss

Das neue Hardselling: Verkaufen heit verkaufen - So kommen Sie zum Abschluss

Ebook 23 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834963673
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Image for New Online Retailing: Innovation and Transformation

New Online Retailing: Innovation and Transformation

Ebook 1 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834963789
Dewey: 381
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Image for Branded Component Strategies: Ingredient Branding in B2B Markets

Branded Component Strategies: Ingredient Branding in B2B Markets

Ebook 18 Dec 2011
Publisher Gabler Verlag
ISBN: 9783834964533
Dewey: 658.8
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Image for Country-Specific Effects of Reputation: A Cross-Country Comparison of Online Auction Markets

Country-Specific Effects of Reputation: A Cross-Country Comparison of Online Auction Markets

series International Management Studies
Ebook 31 Mar 2011
Publisher Gabler Verlag
ISBN: 9783834965325
Dewey: 658.8
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Image for Effective strategy implementation: conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance

Effective strategy implementation: conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance

series Schriften Zum Europaischen Management
eBook 29 Jul 2011
Publisher Gabler Verlag
ISBN: 9783834965950
Dewey: 658.4012094
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Image for Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice

Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice

series European Advertising Academy
Ebook 21 Jun 2011
Publisher Gabler Verlag
ISBN: 9783834968548
Dewey: 658.8
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Image for Understanding Proactive Customer Orientation: Construct Development and Managerial Implications

Understanding Proactive Customer Orientation: Construct Development and Managerial Implications

Ebook 31 Aug 2011
Publisher Gabler Verlag
ISBN: 9783834968913
Dewey: 658.8
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Image for Remote Service Technology Perception and its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting

Remote Service Technology Perception and its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 1 Oct 2011
Publisher Gabler Verlag
ISBN: 9783834969361
Dewey: 658.8
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Image for Diversity in European Marketing: Text and Cases

Diversity in European Marketing: Text and Cases

Ebook 9 Mar 2012
Publisher Gabler Verlag
ISBN: 9783834969767
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Image for The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior

The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 6 Nov 2011
Publisher Gabler Verlag
ISBN: 9783834970787
Dewey: 658.8
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Image for Cruise Management: Information and Decision Support Systems

Cruise Management: Information and Decision Support Systems

Ebook 3 Nov 2011
Publisher Gabler Verlag
ISBN: 9783834971593
Dewey: 658.8
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