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Image for Optimiertes Management im Sportsponsoring

Optimiertes Management im Sportsponsoring : Die Auswahl des passenden Sponsorships als Instrument der Markenkommunikation

Paperback / softback 27 Aug 2010
Publisher Diplomica Verlag
ISBN: 9783836695503
£39.90
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Image for Innovationen in der Automobilbranche

Innovationen in der Automobilbranche : Marketing, Vertrieb und Chancen von umweltfreundlichen Nischenprodukten

Paperback / softback 20 May 2010
Publisher Diplomica Verlag
ISBN: 9783836689816
£59.90
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Image for Integrative Verfahren zur Markenbewertung

Integrative Verfahren zur Markenbewertung : Eine Betrachtung im Rahmen der Buy-Side Commercial Due Diligence aus Sicht einer Private Equity

Paperback / softback 14 Jan 2009
Publisher Diplomica Verlag
ISBN: 9783836672009
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Image for Digital Signage

Digital Signage : Technologie, Anwendung, Chancen & Risiken

Paperback / softback 1 Jul 2010
Publisher Diplomica Verlag
ISBN: 9783836690577
£59.90
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Image for Markenfuhrung der Zukunft

Markenfuhrung der Zukunft : Experience Branding, 5-Sense-Branding, Responsible Branding, Brand Communities, Storytising und E-Branding

Paperback / softback 27 Nov 2010
Publisher Diplomica Verlag
ISBN: 9783836688574
£59.90
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Image for Social Web

Social Web : Einfluss des sozialen Internets auf den klassischen Marketing-Mix

Paperback / softback 30 Aug 2011
Publisher Diplomica Verlag
ISBN: 9783842865846
£39.90
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Image for Marktabgrenzung in der Automobilindustrie

Marktabgrenzung in der Automobilindustrie : Identifikation von Produktkategorien aus Kundensicht

Paperback / softback 8 Oct 2010
Publisher Diplomica Verlag
ISBN: 9783836697910
£49.90
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Image for Neukundengewinnung und Kundenbindung im Internethandel unter Berucksichtigung rechtlicher Aspekte

Neukundengewinnung und Kundenbindung im Internethandel unter Berucksichtigung rechtlicher Aspekte : Potentiale, Massnahmen und Gefahren

Paperback / softback 6 Feb 2011
Publisher Diplomica Verlag
ISBN: 9783842856134
£59.90
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Image for Hr-PR

Hr-PR : Get together? Personalmarketing und Public Relations fur ein attraktives Arbeitgeberimage in den Social Media

Paperback / softback 1 Sep 2011
Publisher Diplomica Verlag
ISBN: 9783842857612
£49.90
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Image for Effiziente Marktforschung auf internationalen Markten

Effiziente Marktforschung auf internationalen Markten

Paperback / softback 11 May 2011
Publisher Diplomica Verlag
ISBN: 9783836697699
£39.90
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Image for Einsatzpotenziale virtueller Welten fur das Marketing

Einsatzpotenziale virtueller Welten fur das Marketing : Integration virtueller Welten unter Berucksichtigung ihrer medienspezifischen Eigenschaften in den Marketing-Mix

Paperback / softback 30 Jun 2008
Publisher Diplomica Verlag
ISBN: 9783836663632
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Image for Kritische Analyse der Zukunftstrachtigkeit des Partievermarktungskonzepts der Firma Tchibo

Kritische Analyse der Zukunftstrachtigkeit des Partievermarktungskonzepts der Firma Tchibo

Paperback / softback 14 Feb 2008
Publisher Diplomica Verlag
ISBN: 9783836657402
£59.90
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Image for E-Recruiting

E-Recruiting : Effiziente Ansatze zur Beschaffung von Hochschulabsolventen fur Traineeprogramme

Paperback / softback 7 Jun 2011
Publisher Diplomica Verlag
ISBN: 9783842855984
£59.90
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Image for Internet-Branding fur Offline-Marken

Internet-Branding fur Offline-Marken : Besonderheiten und Herausforderungen der Online-Positionierung

Paperback / softback 1 Dec 2008
Publisher Diplomica Verlag
ISBN: 9783836667708
£49.90
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Image for Functional Food fur Best Ager

Functional Food fur Best Ager : Verbrauchereinstellungen und Empfehlung eines zielgruppengerechten Marketing-Mix

Paperback / softback 7 Mar 2011
Publisher Diplomica Verlag
ISBN: 9783842857506
£49.90
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Image for Direktmarketing fur Facility-Management-Unternehmen

Direktmarketing fur Facility-Management-Unternehmen : Theorie und Praxis

Paperback / softback 16 Jan 2008
Publisher Diplomica Verlag
ISBN: 9783836654531
£59.90
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Image for Der Weg zu neuen Gasten

Der Weg zu neuen Gasten : Pre-Sales-Marketing in der Hotellerie

Paperback / softback 14 Nov 2007
Publisher Diplomica Verlag
ISBN: 9783836653978
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Image for Werbung und Ethik

Werbung und Ethik : Implementierung werbeethischer Grundsatze durch Selbstregulierung in Grossbritannien

Paperback / softback 6 Apr 2009
Publisher Diplomica Verlag
ISBN: 9783836651394
£49.90
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Image for Ethik und Moral in der PR?

Ethik und Moral in der PR? : Eine Rekonstruktion der Berichterstattung im Fall Flaskamp

Paperback / softback 20 Nov 2009
Publisher Diplomica Verlag
ISBN: 9783836683616
£49.90
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Image for Kulturmarketing

Kulturmarketing : Impulse fur eine zielgruppengerechte Ansprache im Bereich E-Musik

Paperback / softback 31 Mar 2011
Publisher Diplomica Verlag
ISBN: 9783842854765
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Image for Backpacking 2.0

Backpacking 2.0 : Verwendung und Bedeutung von Weblogs fur Backpacker

Paperback / softback 30 Dec 2009
Publisher Diplomica Verlag
ISBN: 9783836677776
£49.90
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Image for Online-Marktforschung

Online-Marktforschung : Moeglichkeiten und Grenzen

Paperback / softback 29 Oct 2008
Publisher Diplomica Verlag
ISBN: 9783836668262
£49.90
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Image for United under SAP

United under SAP : The process of eliminating information islands for ThyssenKrupp in China (Zhongshan)

Paperback / softback 5 Aug 2009
Publisher Diplomica Verlag
ISBN: 9783836678681
£59.90
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Image for Internetmarketing und selektiver Vertrieb

Internetmarketing und selektiver Vertrieb : Verhinderung von Markenerosion und Sicherung von Vertriebschancen

Paperback / softback 29 Jun 2011
Publisher Diplomica Verlag
ISBN: 9783842863545
£49.90
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Image for Marketing in der Weiterbildung

Marketing in der Weiterbildung : Ein Theorie-Praxis-Vergleich in Kooperation mit der vhs Marburg-Biedenkopf

Paperback / softback 4 Jul 2011
Publisher Diplomica Verlag
ISBN: 9783842863019
£49.90
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Image for Markenwahrnehmung am Point-of-Sale

Markenwahrnehmung am Point-of-Sale : Konzeption, Durchfuhrung und Auswertung einer Verbraucherbefragung fur eine mittelstandische Brauerei

Paperback / softback 11 Apr 2011
Publisher Diplomica Verlag
ISBN: 9783842857094
£49.90
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Image for Marketingentwicklung lokaler Non-Profit-Organisationen in Zeiten des Web X.0

Marketingentwicklung lokaler Non-Profit-Organisationen in Zeiten des Web X.0 : Moeglichkeiten, Strategien und Voraussetzungen zum Erfolg im Web

Paperback / softback 9 Nov 2009
Publisher Diplomica Verlag
ISBN: 9783836683173
£49.90
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Image for Cause Related Marketing - Bestimmung erfolgskritischer Faktoren

Cause Related Marketing - Bestimmung erfolgskritischer Faktoren : Orientierungshilfen zur Planung und Umsetzung der Kampagne

Paperback / softback 5 Jan 2011
Publisher Diplomica Verlag
ISBN: 9783842853416
£39.90
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Image for Internationale Einfuhrung von Produktinnovationen

Internationale Einfuhrung von Produktinnovationen : Erscheinungsformen, Erfolgspotenziale, Problemfelder und Loesungsansatze

Paperback / softback 26 Mar 2008
Publisher Diplomica Verlag
ISBN: 9783836660365
£39.90
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Image for Der Einfluss des Markenimages auf den Kaufprozess

Der Einfluss des Markenimages auf den Kaufprozess : Studie zum Image einer Waschmaschinenmarke

Paperback / softback 14 Jul 2008
Publisher Diplomica Verlag
ISBN: 9783836659307
£59.90
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