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Moment of truth: redefining the marketing agenda

eBook 13 Dec 2005
Publisher Palgrave Macmillan
ISBN: 9780230203884
Dewey: 658.827
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The visionary package: using packaging to build effective brands

eBook 29 Oct 2004
Publisher Palgrave Macmillan
ISBN: 9780230286917
Dewey: 658.823
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Contemporary global marketing

Ebook 10 Oct 2003
Publisher Palgrave Macmillan
ISBN: 9780230508576
Dewey: 658.8
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Ebook 10 Oct 2003
Publisher Palgrave Macmillan
ISBN: 9780230508897
Dewey: 658.827
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Japan - A Modern Retail Superpower

Ebook 8 Sep 2005
Publisher Palgrave Macmillan
ISBN: 9780230511408
Dewey: 658.870952
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Luxury fashion branding: trends, tactics, techniques

Ebook 3 May 2007
Publisher Palgrave Macmillan
ISBN: 9780230590885
Dewey: 687.0688
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Co-branding: the science of alliance

eBook 24 Sep 1999
Publisher Palgrave Macmillan
ISBN: 9780230599673
Dewey: 658.827
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Explaining consumer choice

eBook 27 Jun 2007
Publisher Palgrave Macmillan
ISBN: 9780230599796
Dewey: 658.8342
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Principles of marketology.: (Practice) - Volume 2,

Ebook 28 Apr 2017
Publisher Palgrave Macmillan
ISBN: 9781137548337
Dewey: 658.802
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Brands: The New Wealth Creators

Ebook 28 Nov 1997
Publisher Palgrave Macmillan
ISBN: 9781349260706
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branding@thedigitalage

Ebook 14 Sep 2001
Publisher Palgrave Macmillan
ISBN: 9781403905468
Dewey: 658.827
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Visualizing Marketing: From Abstract to Intuitive

Ebook 20 Dec 2016
Publisher Palgrave Macmillan
ISBN: 9783319480275
Dewey: 658.80028566
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Marketing Tourism and Hospitality: Concepts and Cases

eBook 8 May 2021
Publisher Palgrave Macmillan
ISBN: 9783030641115
Dewey: 910.688
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The DNA of customer experience: how emotions drive value

Ebook 10 May 2007
Publisher Palgrave Macmillan
ISBN: 9780230210813
Dewey: 658.812
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Marketing Metaphors and Metamorphosis

Ebook 1 Aug 2008
Publisher Palgrave Macmillan
ISBN: 9780230227538
Dewey: 658.8
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Marketing revealed: challenging the myths

eBook 7 Dec 2007
Publisher Palgrave Macmillan
ISBN: 9780230230873
Dewey: 658.8
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Brand storming: managing brands in the era of complexity

Ebook 12 Dec 2008
Publisher Palgrave Macmillan
ISBN: 9780230233515
Dewey: 658.827
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Sensory marketing

Ebook 21 May 2009
Publisher Palgrave Macmillan
ISBN: 9780230237049
Dewey: 658.8
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The global corporate brand book

Ebook 14 May 2009
Publisher Palgrave Macmillan
ISBN: 9780230239456
Dewey: 658.827
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Building brand value the playboy way

Ebook 16 Sep 2009
Publisher Palgrave Macmillan
ISBN: 9780230239586
Dewey: 658.827
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Luxury online: styles, strategies, systems

Ebook 26 Feb 2010
Publisher Palgrave Macmillan
ISBN: 9780230248335
Dewey: 658.872
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