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Underpricing von Tickets bei Sportveranstaltungen

"Kreuzen Sie einfach die Drei an... : Der Einfluss der Interviewdauer auf homogenes Antwortverhalten bei computergestutzten Telefoninterviews (CATI)

Marketing und Religion. Eine theoretische Untersuchung

Kognitionspsychologische Wirkmechanismen von Werbung. Grundlagen, Methoden und ethische Beurteilung

OEffentlichkeitsarbeit und ihre Strategien der Vertrauensfoerderung. Eine Analyse am Beispiel des ADAC

ProSieben nach Stefan Raab? Die Profil- und Markenbildung des TV-Senders

Product Placement in Social Media, Film und Fernsehen : Grundlagen, Entwicklung, Erscheinungsformen und aktuelle Rechtslage

Retro-Marketing : Markenrevitalisierung als Instrument

Attraktive Verpackungsgestaltung von Chilled Convenience Food : Eine empirische Analyse der Wirkung der Verpackungsgestaltung auf dieGesundheitswahrnehmung, die Einstellung zum Produkt sowie die Zahlungsbereitschaft

Influencer Marketing als Kommunikationsinstrument fur die nachhaltige Angebotsgestaltung von touristischen Destinationen

Nachhaltiges Design in Deutschland. Wie man gezielt die deutsche Zielgruppe anspricht

Ethnomarketing fur Genossenschaftsbanken : Grundlagen und Umsetzungsmoeglichkeiten

Das Messen von Messen : Eine Roadmap zur nachhaltigen Sicherstellung der Messeerfolgskontrolle

Kundenbindung beim Online-Marketing

Employer Branding als Fachkraftesicherung im Generationenwandel : Best Practice Ansatze zur Neuausrichtung der Unternehmenskultur

Die Tageszeitung am Scheideweg : Branchenanalyse und Perspektiven deutscher Zeitungsverlage

Social Media fur die Suchmaschinenoptimierung : Wie wirken sich Facebook, Google+ und Co. auf das Ranking ihrer Webseite aus?

Marketing fur Elektroautos : Akzeptanz als notwendige Bedingung fur die Marktdurchdringung

Sound Branding : Grundlagen, Potenziale und Grenzen einer auditiven Markeninszenierung

Brandmarketing : Exemplarische Darstellung der Entwicklungs- und Nachhaltigkeitsanforderungen an eine neue Marke in der Gesundheitsbranche

PR-Kampagnen und PR-Ethik im Kunstbetrieb : Mechanismen der Skandalisierung am Beispiel der Kampagne fur die Ausstellung "nackte manner im Leopold Museum Wien

Funktioniert Green Marketing in Massenmarkten? Betrachtung ausgewahlter Kampagnen fur Handys, Autos und Strom

Einfuhrung in das Marketing am Beispiel eines Personaldienstleistungsunternehmens : Ein Lehr- und Arbeitsbuch mit mehr als 80 Aufgaben und Loesungen

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