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Image for Identity-Based Brand Management

Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

Paperback 14 Mar 2023
Publisher Springer Gabler
ISBN: 9783658401900
£35.99
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Image for Technology-Oriented Customer Touchpoints in Context of Services in Retailing

Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus

Paperback 11 Jan 2023
Publisher Springer Gabler
ISBN: 9783658405557
£35.99
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Image for Gesundheitsbewusstes Konsumentenverhalten: Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins

Gesundheitsbewusstes Konsumentenverhalten: Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins

Ebook 5 May 2015
Publisher Springer Gabler
ISBN: 9783658096816
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Image for Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalitat am Beispiel eines Festivals

Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalitat am Beispiel eines Festivals

series Markenkommunikation Und Beziehungsmarketing
Ebook 13 Sep 2013
Publisher Springer Gabler
ISBN: 9783658027360
Dewey: 658.8
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Image for Die Beziehung Zwischen Mitarbeitern Und Konsumenten: Eine Systematische Literaturanalyse Vor Dem Hintergrund Nachhaltigen Konsums

Die Beziehung Zwischen Mitarbeitern Und Konsumenten: Eine Systematische Literaturanalyse Vor Dem Hintergrund Nachhaltigen Konsums

series Bestmasters
Ebook 14 Mar 2020
Publisher Springer Gabler
ISBN: 9783658295943
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Image for Umsatz- und Profitabilitatsauswirkungen industrieller Dienstleistungen: Eine latente Wachstumskurvenanalyse

Umsatz- und Profitabilitatsauswirkungen industrieller Dienstleistungen: Eine latente Wachstumskurvenanalyse

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 13 Aug 2013
Publisher Springer Gabler
ISBN: 9783658021221
Dewey: 658.8
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Image for Der digitale Kulturbetrieb: Strategien, Handlungsfelder und Best Practices des digitalen Kulturmanagements

Der digitale Kulturbetrieb: Strategien, Handlungsfelder und Best Practices des digitalen Kulturmanagements

Ebook 7 Mar 2019
Publisher Springer Gabler
ISBN: 9783658240301
Dewey: 658.4
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Image for Marke neu denken: Paradigmenwechsel in der Markenfuhrung

Marke neu denken: Paradigmenwechsel in der Markenfuhrung

Ebook 25 May 2016
Publisher Springer Gabler
ISBN: 9783658110956
Dewey: 658.8
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Image for Quick Guide Domainmanagement: Wie Sie Optimale Domainnamen Finden Und Effektiv Nutzen

Quick Guide Domainmanagement: Wie Sie Optimale Domainnamen Finden Und Effektiv Nutzen

series Quick Guide
Ebook 4 May 2020
Publisher Springer Gabler
ISBN: 9783658295998
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Image for Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities - 2

series Handel und Internationales Marketing Retailing and International
Ebook 7 Sep 2013
Publisher Springer Gabler
ISBN: 9783658010966
Dewey: 658.8
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Image for Publishing-Strategien Für Unabhängige Spiele-Entwickler: Kriterien Und Leitfaden Für Die Wahl Zwischen Einem Publishingpartner Oder Einer Selbstveröffentlichung

Publishing-Strategien Für Unabhängige Spiele-Entwickler: Kriterien Und Leitfaden Für Die Wahl Zwischen Einem Publishingpartner Oder Einer Selbstveröffentlichung

Ebook 25 Jul 2020
Publisher Springer Gabler
ISBN: 9783658296759
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Image for Enterprise Social Networks: Erfolgsfaktoren fur die Einfuhrung und Nutzung - Grundlagen, Praxislosungen, Fallbeispiele

Enterprise Social Networks: Erfolgsfaktoren fur die Einfuhrung und Nutzung - Grundlagen, Praxislosungen, Fallbeispiele

Ebook 7 Jun 2016
Publisher Springer Gabler
ISBN: 9783658126520
Dewey: 658.8
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Image for Akzeptanz Von Chatbots Im Consumer-Marketing: Erfolgsfaktoren Zwischen Konsumenten Und Künstlicher Intelligenz

Akzeptanz Von Chatbots Im Consumer-Marketing: Erfolgsfaktoren Zwischen Konsumenten Und Künstlicher Intelligenz

series Bestmasters
Ebook 1 Feb 2020
Publisher Springer Gabler
ISBN: 9783658293178
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Image for Strategisches Vertriebsmanagement: B2b-vertrieb Im Digitalen Zeitalter

Strategisches Vertriebsmanagement: B2b-vertrieb Im Digitalen Zeitalter

Ebook 17 Sep 2018
Publisher Springer Gabler
ISBN: 9783658222017
Dewey: 658.81
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Image for Basiswissen Marketing: Quick Guide Für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende Und Studierende

Basiswissen Marketing: Quick Guide Für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende Und Studierende

Ebook 7 Sep 2020
Publisher Springer Gabler
ISBN: 9783658309633
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Image for Sensory Branding: Grundlagen Multisensualer Markenführung

Sensory Branding: Grundlagen Multisensualer Markenführung

Ebook 12 Mar 2020
Publisher Springer Gabler
ISBN: 9783658298302
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Image for Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

eBook 13 Jun 2012
Publisher Springer Gabler
ISBN: 9783834940551
Dewey: 658.8343
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Image for Marketing Im Zeitalter Der Digitalisierung: Chancen Und Herausforderungen Durch Digitale Innovationen

Marketing Im Zeitalter Der Digitalisierung: Chancen Und Herausforderungen Durch Digitale Innovationen

series Essentials
Ebook 22 May 2020
Publisher Springer Gabler
ISBN: 9783658305109
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Image for Umsetzungsmanagement von Preisstrategien: Wie Sie Ihre Preise erfolgreich und nachhaltig zum Laufen bringen

Umsetzungsmanagement von Preisstrategien: Wie Sie Ihre Preise erfolgreich und nachhaltig zum Laufen bringen

Ebook 25 Oct 2013
Publisher Springer Gabler
ISBN: 9783642371264
Dewey: 658.8
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Image for Kompaktkurs Verkaufen im B2B: das 12-Wochen-Training fur Neu- und Quereinsteiger im Technischen Vertrieb

Kompaktkurs Verkaufen im B2B: das 12-Wochen-Training fur Neu- und Quereinsteiger im Technischen Vertrieb

eBook 18 Apr 2018
Publisher Springer Gabler
ISBN: 9783658156787
Dewey: 658.81
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Image for Online-Informationsverhalten Von Business-to-Business-Käufern

Online-Informationsverhalten Von Business-to-Business-Käufern

series Beitrage zur empirischen Marketing- und Vertriebsforschung
Ebook 28 Feb 2020
Publisher Springer Gabler
ISBN: 9783658296551
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Image for Variable Vergutung im Vertrieb: 10 Bausteine fur eine motivierende Entlohnung im Aussen- und Innendienst

Variable Vergutung im Vertrieb: 10 Bausteine fur eine motivierende Entlohnung im Aussen- und Innendienst

Ebook 22 Jun 2016
Publisher Springer Gabler
ISBN: 9783658071448
Dewey: 658.81
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Image for Marketingkommunikation Mit Acoustic Branding: Planung, Einsatz Und Wirkung Von Stimme, Ton Und Klang Für Die Corporate Identity

Marketingkommunikation Mit Acoustic Branding: Planung, Einsatz Und Wirkung Von Stimme, Ton Und Klang Für Die Corporate Identity

series Essentials
Ebook 6 May 2020
Publisher Springer Gabler
ISBN: 9783658299897
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Image for Ökologische Nachhaltigkeit Im E-Commerce: Grundlagen, Ansätze Und Handlungsempfehlungen

Ökologische Nachhaltigkeit Im E-Commerce: Grundlagen, Ansätze Und Handlungsempfehlungen

Ebook 6 Jan 2023
Publisher Springer Gabler
ISBN: 9783658402617
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Image for Voice-Marketing: Der Siegeszug Der Digitalen Assistenten

Voice-Marketing: Der Siegeszug Der Digitalen Assistenten

series Essentials
Ebook 12 Mar 2020
Publisher Springer Gabler
ISBN: 9783658294748
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Image for Webinare - Alles Ganz Anders Hier!: So Gestalten Sie Wirkungsvolle Und Nachhaltige Webinare

Webinare - Alles Ganz Anders Hier!: So Gestalten Sie Wirkungsvolle Und Nachhaltige Webinare

series Essentials
Ebook 25 Aug 2020
Publisher Springer Gabler
ISBN: 9783658313326
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Image for Grune Markenfuhrung: Erfolgsfaktoren und Instrumente nachhaltiger Brands

Grune Markenfuhrung: Erfolgsfaktoren und Instrumente nachhaltiger Brands

Ebook 6 Sep 2016
Publisher Springer Gabler
ISBN: 9783658132453
Dewey: 658.8
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Image for Praxisratgeber Video-marketing: Strategie, Produktion, Tools, Verbreitung

Praxisratgeber Video-marketing: Strategie, Produktion, Tools, Verbreitung

Ebook 11 Sep 2018
Publisher Springer Gabler
ISBN: 9783658186586
Dewey: 658.872
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Image for The Pursuit of Food Well-Being: The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing

The Pursuit of Food Well-Being: The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing

series Handel und Internationales Marketing Retailing and International Marketing
Ebook 13 May 2020
Publisher Springer Gabler
ISBN: 9783658303662
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Image for User Experience Identity: Mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen

User Experience Identity: Mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen

Ebook 12 Jan 2017
Publisher Springer Gabler
ISBN: 9783658159597
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