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Image for Strategic Marketing Management

Strategic Marketing Management - Student Text

Anderson, Carol H., Vincze, Julian W.
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Offers coverage of marketing management concepts with a special emphasis on change and innovation entering into the twenty-first century.

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Title Unavailable: Out of Print
Product Details
Houghton Mifflin (Academic)
039587050X / 9780395870501
Hardback
658.8
01/12/1999
United States
English
xxiii, 474, I1-I12p. : ill.
27 cm
Student text /further/higher education /undergraduate Learn More
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