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Image for Contemporary Strategic Marketing

Contemporary Strategic Marketing (2nd ed)

Baines, Paul, Brennan, Ross, Garneau, Paul

See all formats and editions

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies.

The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/

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Special order line: only available to educational & business accounts. Sign In

£62.99 Save 10.00%
RRP £69.99

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Product Details

Publisher/Imprint Red Globe Press

ISBN/Ean0230507204 / 9780230507203

FormatPaperback / softback

Dewey658.8101

Published12/10/2007

Country of PubUnited Kingdom

Book LanguageEnglish

Pagesxxiv, 462 p. : ill.

Dimensions25 cm

ReadershipUndergraduate Learn More

NotesPrevious ed.: 2003.

BIC KJS Sales & marketing