Market research in travel and tourism

A practical guide to using survey research in the tourism industry.

Paul Brunt examines the processes and techniques involved in survey research.

From this examination of the theory behind the research he provides a guide to undertaking a survey.

There are exercises and case studies to take the reader step-by-step through this process, covering: planning a survey; deciding on a sample; designing a questionnaire; collecting the data; analyzing the results; and writing up and presenting the results.