Gestalt Psychology: Influence customer perceptions and make advertising more memorable

Influence customer perceptions and make advertising more memorable!This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.In 50minutes you will be able to: * Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain * Learn how you can use this theory as a psychology-based tool in marketing and management practices * Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior ABOUT 50MINUTES.COM | Management &Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today.

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