Make That Grade Marketing : Revision

The text comprises ten chapters which provide a mixture of theory and current marketing practice Each chapter contains: - Diagrams/illustrations - New case studies - Key marketing concepts, which are highlighted and reinforced at the end of each chapter - Sample exam questions.

Written in a clear, concise style Suitable for those studying marketing in: - Universities - Instituties of Technology - Professional courses, i.e.

Marketing Institute, Public Relations Institute.