Search Results - Works S. - Books - Chernatony, L.De

New Labour : A Study of the Creation Development and Demise of a Political Brand

Paperback / softback 1 Apr 2002
ISBN: 9780704423350
Dewey: 324.241070688
Out of Print

Would a Brand Smell Any Sweeter by a Corporate Name

Paperback / softback 1 Apr 2002
ISBN: 9780704423367
Dewey: 658.827
Out of Print

Characteristics Associated with Successful e-Brands

Paperback / softback 1 Apr 2002
ISBN: 9780704423374
Dewey: 658.82702854678
Out of Print
Out of Print

The Nature and Marketing Opportunities, for Trusted Brands

Hardback 30 May 2002
ISBN: 9780704423480
Dewey: 658.827
Out of Print
Out of Print

Development : A Brand Performance Measure for Financial Services Brand

Paperback / softback 31 Dec 2002
ISBN: 9780704423909
Dewey: 658.827
Out of Print

Services Branding : Methods Organisations Use to Identify and Sustain Values

Paperback / softback 31 Dec 2002
ISBN: 9780704423916
Dewey: 658.827
Out of Print

Building a Services Brand : Stages, People and Orientations

Paperback / softback 31 Dec 2002
ISBN: 9780704423923
Dewey: 658.827
Out of Print

The Value of Triangulation : A Case Study on Measuring Brand Success

Paperback / softback 31 Dec 2002
ISBN: 9780704423930
Dewey: 658.827
Out of Print

The Effect of Brand Extension Strategies Upon Brand Image

Paperback / softback 31 Dec 2002
ISBN: 9780704423954
Dewey: 658.827
Out of Print
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