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International management: strategic opportunities and cultural challenges (4th ed.)

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McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges including motivation, leadership, and communication across cultural boundaries. The book gives students a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets. Questions, case studies, examples of creative problem solving, and testimonials from real-world managers operating in the international arena are just a few of the tactics McFarlin and Sweeney use to help students begin to think about applied theory on a global level. All chapters have been updated with recent articles from leading business sources and academic journals, and new case studies have been incorporated.

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Product Details
Routledge
0203875117 / 9780203875117
eBook
658.049
15/08/2010
English
592 pages
Description based on print version record. Previous ed.: Boston, Mass.: Houghton Mifflin, 2006.