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Zukunft der Innenstadt : Herausforderungen fur ein erfolgreiches Stadtmarketing

Kundenberatung im personlichen Verkauf : Ein problemlosungsorientierter Ansatz fur den stationaren Einzelhandel

Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog

Strategisches Online-Marketing

Businessplan und Markterfolg eines Geschaftskonzepts

Intermediation und Digitalisierung : Ein okonomisches Konzept am Beispiel der konvergenten Medienbranche

Erlebnishandel im Automobilvertrieb : Machbarkeitsstudie und Nutzungskonzeption fur ein Autothemencenter

Patienten als Partner : Moglichkeiten und Einflussfaktoren der Patientenintegration im Gesundheitswesen

Markteinfuhrung neuer Produkte

Entwicklung eines Kennzahlensystems zur Vermarktung touristischer Destinationen

Marketing-related Motives in Mergers & Acquisitions: The Perspective of the U.s. Food Industry

Strategisches Online-Marketing

Patienten als Partner: Moglichkeiten und Einflussfaktoren der Patientenintegration im Gesundheitswesen

Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption fur ein Autothemencenter

Interne Markenfuhrung: Verankerung der Markenidentitat im Mitarbeiterverhalten

Brand Orientation in der Ernahrungsindustrie: Erfolgsdeterminanten der Markenfuhrung am Beispiel genossenschaftlicher Hersteller

Designs Fur Paarvergleiche in Der Metrischen Conjoint-analyse

Marketing-management Fur Bildungsinstitutionen: Aus- Und Aufbau Langfristiger Wettbewerbsvorteile

Wertzuwachs Durch Selbstdesign: Die Erhohte Zahlungsbereitschaft Von Kunden Beim Einsatz Von Toolkits for User Innovation and Design&quote;

Perspektiven des Mobile Business: Wissenschaft und Praxis im Dialog

Competition in Marketing: Two Essays On the Impact of Information On Managerial Decisions and On Spatial Product Differentiation

Businessplan und Markterfolg eines Geschaftskonzepts : 55

Wettbewerbsvorteile fur Konsumguterhersteller: Systemangebote aus der Sicht des strategischen Managements

Mehrstufige Marktsegmentierung Zur Neukundenakquisition: Am Beispiel Der Telekommunikation

Interactive Decision Aids: Effects On Consumers, Retailers, and Manufacturers

Flexibility in Buyer-seller Relationships: A Transaction Cost Economics Extension Based On Real Options Analysis

Modellierung Von Investorenverhalten: Implikationen Fur Interkulturelles Investor Marketing Und Investor Relations

Reservierung von Kapazitaten: Ein Instrument der operativen Leistungsprogrammplanung und des betrieblichen Risikomanagements : 339

Gestaltung von Vertriebsstrukturen im Auslandsmarkt: Konzeption eines transaktionskostenbasierten Prozessmodells und seine Anwendung in der Automobilindustrie

Sport im Fernsehen : Eine Analyse der Kundenpraferenzen fur mediale Dienstleistungen

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