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Interaktive Markenfuhrung : Der personliche Verkauf als Instrument des Markenmanagements im B2B-Geschaft

Markterfolg im Mobile Commerce : Faktoren der Adoption und Akzeptanz von M-Commerce-Diensten

Internationales Vertriebsmanagement fur Industrieguter : Handlungsimplikationen aus dem Blickwinkel internationaler Tochtergesellschaften und Vertretungen

Das Wechselverhalten von Konsumenten im Strommarkt : Eine empirische Untersuchung direkter und moderierender Effekte

Ganzheitliches Tourismus-Marketing : Die Gestaltung regionaler Kooperationsbeziehungen

Kundenbindung und Kundenwert : Der Einfluss von Einstellungen auf das Kaufverhalten

Zukunft der Innenstadt : Herausforderungen fur ein erfolgreiches Stadtmarketing

Theoretische Fundierung und praktische Relevanz der Handelsforschung

Innovative Wirtschaftskommunikation : Interdisziplinare Problemlosungen fur die Wirtschaft

Kundenberatung im personlichen Verkauf : Ein problemlosungsorientierter Ansatz fur den stationaren Einzelhandel

Buying Center-Analyse auf der Basis von Vertriebsinformationen

Marketing und Prozessgestaltung am Baumarkt

Marketing-Controlling in jungen Wachstumsunternehmen : Eine Fallstudienanalyse mit Internet-Unternehmen

Kundenzufriedenheit im Investitionsgutermarketing : Theoretische Basis und praktische Durchfuhrung der Messung

Planung und Implementierung integrierter Marketingkommunikation mit den Leitinstrumenten Werbung und Sportsponsoring

Nachhaltige Integration von Marketing und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels

Interne Corporate Governance : Entwicklung einer Typologie

Strategische Kundenbindung im Public Health-Care : Gewinnung und Bindung von studentischen Zielgruppen

Fulfillment im Electronic Commerce : Gestaltungsansatze, Determinanten, Wirkungen

Psychische Distanz und Internationalisierung von KMU : Empirische Untersuchung am Beispiel des sachsisch-tschechischen Grenzraumes

Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog

Absatzorientiertes Handeln von Unternehmensgrundern im Internet : Implikationen einer kognitionswissenschaftlichen Fundierung

Strategisches Online-Marketing

Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualitat

Businessplan und Markterfolg eines Geschaftskonzepts

Preissetzungsmacht in lose gekoppelten Systemen : Das Beispiel Konsumgutermarkte

Online-Marktforschung : Eine Positionsbestimmung im Methodenkanon der Marktforschung unter Einsatz eines webbasierten Analytic Hierarchy Process (webAHP)

Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz

Der Ideenwettbewerb als Methode der aktiven Kundenintegration : Theorie, empirische Analyse und Implikationen fur den Innovationsprozess

Das ECID-Modell : Funf Kaufentscheidungstypen als Grundlage der strategischen Unternehmensplanung

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