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Suchmaschinenoptimierung : Betrachtung des Online-Marketing-Tools am Praxisbeispiel eines Internet-Portals

Beeinflussung der Kundenwahrnehmung in der Bio-Lebensmittelbranche. Eine varianzanalytische Untersuchung von Preis- und Preisfarbeffekten

Influencer Marketing als Kommunikationsinstrument fur die nachhaltige Angebotsgestaltung von touristischen Destinationen

Online Marketing : Kundenbindung im Internet

Vom Smartphone direkt ins Geschaft! Location-Based Marketing machts moeglich

Social Commerce im interkulturellen Vergleich : Potentiale der Einbindung von Social Media in den E-Commerce

Mit allen Sinnen : Duftmarketing. Einfluss auf Erleben und Kaufen: Unveranderte Neuausgabe

Sponsoring im internationalen Profi-Fussball : Mannschafts- oder Veranstaltungssponsoring am Beispiel der Automobilwirtschaft

Gender Marketing : Handlungsempfehlungen fur ein erfolgreiches geschlechtsspezifisches Marketing

Neuromarketing : Modelle und Anwendungen in der Marketingpraxis

Retro-Marketing : Markenrevitalisierung als Instrument

Diversity Marketing : Ethnische Vielfalt in der Werbung

Ambush-Marketing als Kommunikationsinstrument : Erscheinungsformen des Ambush-Marketing am Beispiel der FIFA Fussball-WM 2010

Social Media Communication im Personalmarketing : Eine Studie zu Moeglichkeiten und Implementierung am Beispiel des Auszubildenden-Recruitings der DACHSER GmbH & Co. KG

Facebook als PR-Instrument : Mehr als ein Hype?: Wissenschaftliche Analyse der Fanpages von Adidas und Nike

Marketing im neuen Jahrtausend : Von der Produktorientierung zur Beziehungspflege

Das Messen von Messen : Eine Roadmap zur nachhaltigen Sicherstellung der Messeerfolgskontrolle

Vermarktung von TV-Formaten : Informative und unterhaltende TV-Formate

Product Placement im deutschen Fernsehen : Haufigkeit und Formen in verschiedenen TV-Genres

Erfolgsfaktoren im Bau- und Immobilien-Marketing : Immobilien-Atlas Deutschland

Der Sportkonsument im Zusammenhang mit Sportgrossereignissen : Verbraucherverhalten am Beispiel der UEFA EURO 2012

Duft in der Werbung

Csr 2.0 : Online-Spendenplattformen als neues Instrument fur Corporate Giving: Eine Untersuchung am Fallbeispiel betterplace.org

Werbephanomen Flyer : Sprachliche Konzeption und Prototypen

"Einfach mal was anderes wollen! Ein Marketingratgeber zum Umgang mit Variety Seeking im Konsumentenverhalten

Die Erfolgspotentiale von Pop-Up-Stores : Modellentwicklung und empirische UEberprufung anhand von Erfolgsfaktoren

(Semi-)Ethnomarketing : Marketing fur Menschen mit einseitigem Migrationshintergrund

Krisenkommunikation von Unternehmen im Social Web : Erfolgsfaktoren beim Einsatz von Social Media

Testimonial-Eignung von Sportlern zu Kommunikationszwecken fur Unternehmen

Mythen in der Markenfuhrung : Entwicklung eines semiotischen Analysemodells fur Markenmythen am Beispiel des Marlboro-Cowboys

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