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Attraktive Verpackungsgestaltung von Chilled Convenience Food : Eine empirische Analyse der Wirkung der Verpackungsgestaltung auf dieGesundheitswahrnehmung, die Einstellung zum Produkt sowie die Zahlu

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Kulturelle Unterschiede in der Werbung zwischen Amerika und Deutschland

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Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing

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