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Strategor - 8E Ed (8e édition.)

Durand, Rodolphe, Dussauge, Pierre, Garrette, Bernard, Lehmann-Ortega, Laurence, Leroy, Frederic, Pointeau, Bertrand, Sibony, Olivier

Part of the Livres en Or series

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STRATEGOR est le livre de reference en strategie, a la pointe de la pedagogie et des enjeux des entreprises.

Il propose l'alliance efficace des connaissances theoriques, des methodes operationnelles et des cas reels d'entreprises variees.

Cette 8e edition entierement remaniee evolue encore pour proposer de nouveaux cas d'entreprises et prendre en compte l'impact du digital sur la strategie.Les + STRATEGORPRATIQUE : 40 fiches pratiques pour employer les outils de la strategie, des figures pour memoriser les modeles, des points-cles pour retenir l'essentiel.ENRICHI : les corriges en ligne des cas d'entreprise a consulter sur dunod.com.

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Product Details

Publisher/Imprint Dunod

ISBN/Ean2100803360 / 9782100803361

FormateBook (EPUB)

Dewey658.4012

Published28/08/2019

Book LanguageFrench

Pages736 pages

Copy LimitsCopy: 0%; print: 0%

BIC K Economics, finance, business & management, KJC Business strategy