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Business Essentials (4th ed)

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This best-selling book presents a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areas--management, marketing, operations, accounting, information systems, finance, and legal studies.

A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of business; looks at human resources, marketing, and the way business manage information for both internal users and for reporting to external constituents; and finally, presents the financial elements of business.

For anyone preparing for a business career in the third millennium.

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Product Details
Prentice-Hall
013067544X / 9780130675446
Paperback
658
18/04/2002
United States
English
xxx, 481 p. : ill. (chiefly col.)
28 cm
undergraduate /academic/professional/technical Learn More
Previous ed.: 2000. Text on inside covers.