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Image for Online-Lebensmittelhandel in Deutschland: Status Quo - Zukunftsperspektiven - Expertenmeinungen
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Online-Lebensmittelhandel in Deutschland: Status Quo - Zukunftsperspektiven - Expertenmeinungen (1st Aufl 2023rd edition)

Leischner, Erika
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Dieses Buch beleuchtet den Online-Lebensmittelhandel in Deutschland aus Anbieter- und Kundenperspektive, leitet Zukunftsprognosen ab und zeigt Konsequenzen fur Handel und Hersteller.

Trotz des Aufwinds wahrend der Corona-Pandemie bewegen sich die Umsatze im Online-Handel mit Lebensmitteln noch auf relativ niedrigem Niveau; die Entwicklung verlauft jedoch turbulent und wird kontrovers diskutiert.

Dieses Buch beschreibt den Status quo und regt zu Diskussionen an.

Es bietet eine systematische Analyse einschlagiger Studien sowie aktuelle Erkenntnisse auf Basis qualitativer Interviews mit Experten aus Handel, Industrie und Wissenschaft.  

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Product Details
Springer
3658422106 / 9783658422103
eBook (Adobe Pdf, EPUB)
13/10/2023
Germany
168 pages
Copy: 10%; print: 10%
KJE E-commerce: business aspects, KN Industry & industrial studies, KNP Distributive industries
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