THE ART OF BEING THE DONALD

He has one of the highest-rated shows on American TV - yet at night he sits at home watching tv and eating hamburgers.

He has a line of clothing and bottled water emblazoned with his name and image - yet needed a family loan to keep afloat.

His name is plastered on some of the most magnificent hotels and casinos in the world - yet he's 2 billion dollars in debt.

This is the world of Donald Trump, one of style, substance and money.

Yet beneath his shimmering facade lies a man the public doesn't see.

In this unique look inside the life of one of the most enigmatic businessmen ever, NY Times reporter Tim O'Brien pulls back the velvet curtain surrounding The Donald, with unprecedented access into Trump's world.

Featuring interviews not only with Trump's closest friends and associates but with The Donald himself, Trumpworld is a publishing event of Trump-sized proportions.