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Contemporary consumer culture theory

Relationship marketing in the digital age

Brand management in a co-creation perspective : communication as constitutive of brands

Evaluating social media marketing : social proof and online buyer behaviour

Marketing, rhetoric and control : the magical foundations of marketing theory

Information asymmetry in online advertising

Inclusive place branding : critical perspectives on theory and practice

Pioneering African-American women in the advertising business : biographies of MAD black women

Charity marketing: contemporary issues, research and practice

Relationship marketing in the digital age

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces

The dark side of marketing communications : critical marketing perspectives

Driving consumer engagement in social media : influencing electronic word of mouth

Information asymmetry in online advertising

Corporate heritage marketing: using the past as a strategic asset

Building corporate identity, image and reputation in the digital era

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Driving consumer engagement in social media: influencing electronic word of mouth

Strategic Marketing of Higher Education in Africa

Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message and Media

Understanding the higher education market in Africa

Understanding the Higher Education Market in Africa : 12

Ethnic marketing

Contemporary consumer culture theory

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

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