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Image for Contemporary consumer culture theory

Contemporary consumer culture theory

series Routledge Studies in Marketing
Paperback / softback 6 Jun 2019
Publisher Routledge
ISBN: 9780367243012
Dewey: 306.3
£33.99
RRP £39.99 Save 15%
Image for Relationship marketing in the digital age

Relationship marketing in the digital age

series Routledge Studies in Marketing
Hardback 2 Jan 2019
Publisher Routledge
ISBN: 9781138310025
Dewey: 658.812
£114.75
RRP £135.00 Save 15%
Image for Brand management in a co-creation perspective : communication as constitutive of brands

Brand management in a co-creation perspective : communication as constitutive of brands

series Routledge Studies in Marketing
Hardback 21 Jul 2021
Publisher Routledge
ISBN: 9780367504892
Dewey: 658.827
£114.75
RRP £135.00 Save 15%
Image for Evaluating social media marketing : social proof and online buyer behaviour

Evaluating social media marketing : social proof and online buyer behaviour

series Routledge Studies in Marketing
Hardback 25 Nov 2021
Publisher Routledge
ISBN: 9780367646523
Dewey: 658.872
£114.75
RRP £135.00 Save 15%
Image for Marketing, rhetoric and control : the magical foundations of marketing theory

Marketing, rhetoric and control : the magical foundations of marketing theory

series Routledge Studies in Marketing
Hardback 20 Apr 2018
Publisher Routledge
ISBN: 9781138667273
Dewey: 658.8001
£110.50
RRP £130.00 Save 15%
Image for Information asymmetry in online advertising

Information asymmetry in online advertising

series Routledge Studies in Marketing
Hardback 30 Sep 2021
Publisher Routledge
ISBN: 9780367652128
Dewey: 659.144
£114.75
RRP £135.00 Save 15%
Image for Inclusive place branding : critical perspectives on theory and practice

Inclusive place branding : critical perspectives on theory and practice

series Routledge Studies in Critical Marketing
Hardback 30 Nov 2017
Publisher Routledge
ISBN: 9781138659247
Dewey: 910.688
£123.25
RRP £145.00 Save 15%
Image for Pioneering African-American women in the advertising business : biographies of MAD black women

Pioneering African-American women in the advertising business : biographies of MAD black women

series Routledge Studies in the History of Marketing
Paperback / softback 26 Oct 2017
Publisher Routledge
ISBN: 9780815369929
Dewey: 659.1092520973
£31.44
RRP £36.99 Save 15%
Image for Relationship marketing in the digital age

Relationship marketing in the digital age

series Routledge Studies in Marketing
eBook 15 Jan 2019
Publisher Routledge
ISBN: 9781351388238
Dewey: 658.812
Licence From
£150.00
Available on VLeBooks
Image for Charity marketing: contemporary issues, research and practice

Charity marketing: contemporary issues, research and practice

series Routledge Studies in Marketing
eBook 19 Dec 2021
Publisher Routledge
ISBN: 9781000514193
Dewey: 361.7068
Licence From
£150.00
Available on VLeBooks
Image for Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

series Routledge Studies in Marketing
eBook 29 Sep 2023
Publisher Routledge
ISBN: 9781000953022
Dewey: 658.8270285
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£150.00
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Image for Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces

Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces

series Routledge Studies in Marketing
Hardback 9 Oct 2023
Publisher Routledge
ISBN: 9781032264929
Dewey: 658.8
£114.75
RRP £135.00 Save 15%
1 in Stock
Image for The dark side of marketing communications : critical marketing perspectives

The dark side of marketing communications : critical marketing perspectives

series Routledge Studies in Critical Marketing
Paperback / softback 29 Oct 2020
Publisher Routledge
ISBN: 9781138587137
Dewey: 658.802
£31.44
RRP £36.99 Save 15%
3 in Stock
Image for Driving consumer engagement in social media : influencing electronic word of mouth

Driving consumer engagement in social media : influencing electronic word of mouth

series Routledge Studies in Marketing
Paperback / softback 1 Aug 2022
Publisher Routledge
ISBN: 9780367646226
Dewey: 659.144
£33.99
RRP £39.99 Save 15%
3 in Stock
Image for Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

series Routledge Studies in Marketing
Ebook 5 Mar 2024
Publisher Routledge
ISBN: 9781003857822
Dewey: 388.049
Licence From
£145.00
Available on VLeBooks
Image for Addiction as consumer choice: exploring the cognitive dimension

Addiction as consumer choice: exploring the cognitive dimension

series Routledge Studies in Marketing
eBook 29 Feb 2016
Publisher Routledge
ISBN: 9781134472178
Dewey: 362.29
Licence From
£155.00
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Image for Business Digitalization: Corporate Identity and Reputation

Business Digitalization: Corporate Identity and Reputation

series Routledge Studies in Marketing
eBook 29 Sep 2023
Publisher Routledge
ISBN: 9781000953701
Dewey: 659.20285
Licence From
£150.00
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Image for Business Digitalization: Corporate Identity and Reputation

Business Digitalization: Corporate Identity and Reputation

series Routledge Studies in Marketing
eBook 29 Sep 2023
Publisher Routledge
ISBN: 9781000953732
Dewey: 659.20285
Licence From
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Image for Chemoattractant Ligands and Their Receptors

Chemoattractant Ligands and Their Receptors

series Routledge Studies in Marketing
eBook 6 Oct 2022
Publisher CRC Press
ISBN: 9781000718782
Dewey: 616.079
Licence From
£140.00
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Image for Limits in Perception: Essays in Honour of Maarten A. Bouman

Limits in Perception: Essays in Honour of Maarten A. Bouman

series Routledge Studies in Marketing
eBook 6 Oct 2022
Publisher CRC Press
ISBN: 9781000719055
Dewey: 153.7
Licence From
£140.00
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Image for Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

series Routledge Studies in Marketing
eBook 28 Feb 2023
Publisher Routledge
ISBN: 9781000845686
Dewey: 658.8342
Licence From
£140.00
Available on VLeBooks
Image for Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

series Routledge Studies in Marketing
eBook 28 Feb 2023
Publisher Routledge
ISBN: 9781000845693
Dewey: 658.8342
Licence From
£140.00
Available on VLeBooks
Image for Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

series Routledge Studies in Marketing
eBook 24 Feb 2023
Publisher Routledge
ISBN: 9781000847109
Dewey: 174.4
Licence From
£140.00
Available on VLeBooks
Image for Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

series Routledge Studies in Marketing
eBook 17 Mar 2023
Publisher Routledge
ISBN: 9781000855517
Dewey: 647.94068
Licence From
£140.00
Available on VLeBooks
Image for Strategic Marketing of Higher Education in Africa

Strategic Marketing of Higher Education in Africa

series Routledge Studies in Marketing
eBook 18 Feb 2020
Publisher Routledge
ISBN: 9781000027426
Licence From
£145.00
Available on VLeBooks
Image for Strategic Marketing of Higher Education in Africa : 9

Strategic Marketing of Higher Education in Africa : 9

series Routledge Studies in Marketing
eBook 20 Jan 2020
Publisher Routledge
ISBN: 9781000027884
Dewey: 378.101
Licence From
£145.00
Available on VLeBooks
Image for Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message and Media

Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message and Media

series Routledge Studies in Marketing
eBook 17 Jan 2020
Publisher Routledge
ISBN: 9781000043853
Licence From
£53.99
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Image for Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media

Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media

series Routledge Studies in Marketing
eBook 17 Jan 2020
Publisher Routledge
ISBN: 9781000043891
Dewey: 659.1083
£17.00
Image for Understanding the higher education market in Africa

Understanding the higher education market in Africa

series Routledge Studies in Marketing
eBook 18 Mar 2020
Publisher Routledge
ISBN: 9781000048223
Dewey: 378.6
£36.99
Image for Understanding the Higher Education Market in Africa : 12

Understanding the Higher Education Market in Africa : 12

series Routledge Studies in Marketing
eBook 23 Mar 2020
Publisher Routledge
ISBN: 9781000048247
Dewey: 378.6
Licence From
£145.00
Available on VLeBooks
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