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The Grocers : The Rise and Rise of Supermarket Chains

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An in-depth examination of the rise of the major supermarkets.

The authors assert that retailers, managers and students can all learn from the trailblazing companies which have led the way in the area of competencies, competitive strategies, marketing, internationalization and customer service.

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Product Details
Kogan Page Ltd
0749421916 / 9780749421915
Hardback
381.148
01/08/1999
United Kingdom
English
xvii, 331p., [16]p. of plates : ill. (chiefly col.)
25 cm
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