Total Global Strategy : Updated for the Internet and Service Era (Updated [ed.])

For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.

Written by the subjects leading academic authority, this readable text addresses the most challenging task faced by multinational companies - how to deal with globalization and the resulting need for globally integrated strategies. *NEW- Updated material throughout. - Provides students with the latest corporate experience and academic research on globalization and global strategy. *NEW- Emphasis on the impact of the Internet. In most chapters. *NEW- Two additional chapters. - Explores regional strategy and strategies for companies from emerging economies. *NEW- Improved examples. - Supplies students with current research based content and an increased number of service business examples. *A focus on globalization and global strategy throughout.

Not often found in other texts. - Serves students with a specific treatment of international business. *A highly-accessible format. Supplies intelligent students with one of the best written texts at the MBA level. *Numerous real-life examples. Shows students the in-depth, corporate world.How to framework and definitions.