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Image for International Business

International Business : A Managerial Perspective (2nd ed)

Griffin, Ricky W., Pustay, Michael W.
See all formats and editions

This text presents a managerial approach to international business with an emphasis on skills development.

This second edition includes a chapter on global marketplaces and business centres, with a focus on cultural and economic geography affecting international trade and investment.

Pedagogical features include chapter vignettes, cases, summaries, review questions and Internet-based exercises.

Over 1000 real company examples are used.

Read More
Title Unavailable: Out of Print
Product Details
Prentice Hall
0201857677 / 9780201857672
Hardback
658.049
10/08/1998
United States
English
832p.
undergraduate Learn More
Previous ed.: 1996.
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