Conducting effective negotiations : how to get the deal you want

Whether it is in the office, over the garden fence, buying a car or wage bargaining, everyone needs to negotiate.

Negotiation is the process concerned with striking a bargain and negotiating effectively is a valuable communication skill.

This book aims to set out in clear practical terms the techniques, strategies and ploys of negotiating successfully.

It explores the hidden language of negotiation so that the reader can recognize what is really going on, and how negotiation is a manageable process, one that can be controlled to achieve the desired deal.