Creative capitalism

Bill Gates is not only the world's most successful capitalist; he's the world's biggest philanthropist.

Gates has approached philanthropy the same way he revolutionized computer software: with a fierce ambition to change the rules of the game.

That's why at last year's annual meeting of the World Economic Forum in Davos, Switzerland, Gates advocated a 'creative capitalism', in which big corporations should integrate doing good into their way of doing business.

This controversial new idea is discussed and debated by the more than 40 contributors to this book, among them three Nobel laureates and two former U.S. cabinet secretaries. Edited by author and columnist Michael Kinsley, Creative Capitalism brings together some of the world's best minds to engage Gates's challenge.

From Warren Buffet, who seconds Gates's analysis, to Lawrence Summers, who worries about the consequences of multiple corporate objectives, the essays cover a broad spectrum of opinion.

Creative Capitalism is not just a book for philanthropists. It's a book that challenges the conventional wisdom about our economic system, a roadmap for the new global economy that is emerging as capitalism adapts itself once again to a changing world.