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The psychology of fashion

Cash, corruption and economic development

Using industrial organizational psychology for the greater good : helping those who help others

Marketing, rhetoric and control : the magical foundations of marketing theory

Neuro-linguistic programming for change leaders : the butterfly effect

Corporate criminality and liability for fraud

Profit maximization through customer relationship marketing : measurement, prediction, and implementation

Young consumer behaviour : a research companion

Human Resource Management : A Concise Analysis

Human Resource Management : A Concise Analysis

Handbook of Consumer Psychology

Digital marketing excellence : planning, optimizing and integrating online marketing

Strategic marketing planning

Political stakeholder marketing : what, when, why?

Struggles and successes in the pursuit of sustainable development

Strategic Marketing Management

Brands

Agricultural marketing in tropical Africa : contributions of The Netherlands

City branding and promotion : the strategic approach

Social media marketing for book publishers

Handbook of market segmentation : strategic targeting for business and technology firms

Contemporary issues in green and ethical marketing

Fashion marketing : contemporary issues

Segmentation strategies for hospitality managers : target marketing for competitive advantage

The science and art of branding

Marketing the e-business

Facets of corporate identity, communication and reputation

An introduction to industrial service design

Cross-cultural marketing : theory, practice and relevance

Nonprofit marketing and fundraising : a research overview

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