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Wirkungen des Outsourcings industrieller Dienstleistungen : Eine Event-Studie im Industrieguterbereich

Event-Resource-Management mit digitalen Tools : Schnell - skalierbar - messbar: Wie die Digitalisierung die Live-Kommunikation verandert

Marken als politische Akteure

Fuhrung von Personaldienstleistungsunternehmen : Eine strukturierte Einfuhrung

Preiskommunikation : Strategische Herausforderungen und innovative Anwendungsfelder

Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing : Psychologische Distanz, Message Framing und komparativer Optimismus

User-Oriented Appropriateness : A Theoretical Model of Written Text on Facebook for Improved PR Communication

Marketing- und Kommunikationstrends : Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives

The Cultural Influence on Mass Customization

Zukunftsmanagement fur den Mittelstand : So bereiten Sie sich auf Marktveranderungen vor - ein Leitfaden fur Krisenzeiten

Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel : Neun Schritte zu mehr Klarheit, Kreativitat und Effektivitat

Zeitarbeit erfolgreich verkaufen : Praxistipps fur Arbeitgeberakquise, Recruiting und Bewerbermanagement

Social Media fur Fuhrungskrafte : Behalten Sie das Steuer in der Hand

Digitale Markenfuhrung : Digital Branding in Zeiten divergierender Markte

Integriertes Produkt- und Vertriebsmanagement im B2B : Technologiebasierte Industrieprodukte entwickeln, managen und profitabel verkaufen

Die Bedrohung der sozialen Identitat von Konsumenten : Eine internationale Studie uber ihre Quellen und die Marketinginstrumente zur Minderung ihrer negativen Folgen

Stammkundenbindung versus Neukundengewinnung : Marketing und Vertrieb im Spannungsfeld von Hunting und Farming

Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersoenlichkeit

Erfolgreiches Social Media Marketing : Konzepte, Massnahmen und Praxisbeispiele

Qualitats- und Preisimage bei Banken : Strategien zu mehr Ertrag

Co-Economy: Wertschoepfung im digitalen Zeitalter : Netzwerke und agile Organisationsstrukturen erfolgreich nutzen

Pfadabhangigkeit in Geschaftsbeziehungen

Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Moehlenbruch

Dialogmarketing im Dialog : Festschrift zum 10-jahrigen Bestehen des Siegfried Voegele Instituts

Das Aushandlungs-Paradigma der Marke : Den Bedeutungsreichtum der Marke nutzen

Mikrogeographische Marktsegmentierung mit Mixture-Modellen

Finite Mixture Multinomiales Probitmodell : Konzeption und Umsetzung

Produktpiraterie : Eine integrative Analyse der Einflussgroessen, Moderatoren und Mediatoren des Erwerbs von Falschungen und Raubkopien

Erfolgsfaktoren von Pop-up Stores : Fallstudiengestutzte Evaluation am Beispiel der Bekleidungsindustrie

Ubiquitarer E-Service fur Konsumenten : Die Perspektive der Theorie Psychologischer Reaktanz

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