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Image for Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning (3rd ed.)

Hooley, Graham J., Saunders, John A., Piercy, Nigel(Revised by)
See all formats and editions

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy.

The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

Read More
Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9780273740933 to take you to the new version.

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Product Details
Financial Times Prentice Hall
0273655167 / 9780273655169
Paperback
658.802
29/10/2003
United Kingdom
English
496 p. : ill.
24 cm
academic/professional/technical Learn More
Previous ed.: Hemel Hempstead: Prentice Hall, 1998.
KJC Business strategy, KJF Business competition, KJS Sales & marketing
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