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The Marketing Director's Handbook : The Definitive Guide to Superior Marketing for Business and Boardroom Success - Volume 1

Regulating Content on Social Media : Copyright, Terms of Service and Technological Features

The Brand IDEA : Managing Nonprofit Brands with Integrity, Democracy, and Affinity

Effective CRM using Predictive Analytics

The Global Market : Developing a Strategy to Manage Across Borders

Successful Marketing Strategies for Nonprofit Organizations : Winning in the Age of the Elusive Donor

Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers

Starting and Building Your Catalog Sales Business : Secrets for Success in One of Today's Fastest-Growing Businesses

Marketing Forms & Strategies

The Money-Raising Nonprofit Brand : Motivating Donors to Give, Give Happily, and Keep on Giving

The Market Value Process : Bridging Customer & Shareholder Value

Marketing Your Services : A Step-by-Step Guide for Small Businesses and Professionals

Mission-Based Marketing : Positioning Your Not-for-Profit in an Increasingly Competitive World

The Social Media Handbook for Financial Advisors : How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business

Domain Names Rewired : Strategies for Brand Protection in the Next Generation of the Internet

Marketing Nonprofit Programs and Services : Proven and Practical Strategies to Get More Customers, Members, and Donors

Multicultural Marketing and Business Consulting

Zara and her Sisters : The Story of the World's Largest Clothing Retailer

Marketing (with Infotrac) : Creating and Keeping Customers in an e-Commerce World.

Driving Dealership Profit

The Business of Database Marketing

The Marketing Handbook : 99 Three-Minute Marketing Lessons for Business Success

CRM-Entscheidungen richtig treffen : Die unternehmensindividuelle Ausgestaltung der Anbieter-Kunden-Beziehung

Abschied vom Branding : Wie man Kunden wirklich ans Kaufen fuhrt - mit Marketing, das sich an Kaufprozessen orientiert

Brand Cre-Activity : Wie erfolgreiche Marken trage Gehirne gegen den Strich bursten

Low-cost Marketing Research : A Guide for Small Businesses

Marketing the Professions : Opportunities from De-regulation

Marketing of Seeds

Handbook of Strategic Marketing Communication

Erfolgreicher Markenaufbau in den grossen Emerging Markets : Ein praxisorientierter Ratgeber fur gezieltes Markenwachstum in China, Indien, Russland und Brasilien

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