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Emotionen bei Buying Center-Entscheidungen (2011 edition.)

Haehnel, Christin
Part of the Business-to-business-marketing series
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Christin Haehnel entwickelt ein Modell zur Wirkung von Emotionen bei Buying Center-Entscheidungen, welches nicht nur die individuelle Ebene des einzelnen Entscheiders, sondern zudem auch die ubergeordnete Gruppenebene (Buying Center-Emotion") berucksichtigt.

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£33.32
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Product Details
Gabler Verlag
3834967165 / 9783834967169
eBook (Adobe Pdf)
29/06/2011
German
199 pages
Copy: 10%; print: 10%
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