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Klang macht Marken : Sonic Branding als Designprozess

Grundlagen des CRM: Strategie, Geschaftsprozesse und IT-Unterstutzung

Retail Business: Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Gortz, Hugo Boss, Keen On fashion, Kiehl's, Lush, Otto Group, Sport Scheck, Takko

Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

The long tail of tourism: holiday niches and their impact on mainstream tourism

bAV erfolgreich verkaufen : So uberwinden Sie alle Hurden der Entgeltumwandlung

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Handbuch Kundenbindungsmanagement : Strategien und Instrumente fur ein erfolgreiches CRM

Marketingstrategien fur rezeptfreie Arzneimittel: Eine empirische Untersuchung im deutschen Pharmamarkt.

Outbound-Praxis: Aktives Verkaufen am Telefon erfolgreich planen und umsetzen

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Wirtschaftliche Werbelehre

Strategien im internationalen Marketing: Ein entscheidungsorientierter Ansatz : 108

Handbuch des Bankmarketing

Der Bankbetrieb: Lehrbuch und Aufgabensammlung

Der Bankbetrieb: Lehrbuch und Aufgabensammlung

Optionen: Anlagestrategien fur die nationalen und internationalen Options- und Futures-Markte

Absatzforderung im Einzelhandel: Leistungssteigerung in Klein- und Mittelbetrieben

Ideen Erfolgreich Managen: Neue Perspektiven, Aktuelle Branchenbeispiele, Wissenschaftliche Grundlagen Und Erkenntnisse

Das Sales-Master-Training : Ihr Expertenprogramm fur Spitzenleistungen im Verkauf

Vertriebscontrolling: So steuern Sie Absatz, Umsatz und Gewinn

Effektives Customer Relationship Management: Instrumente - Einfuhrungskonzepte - Organisation

Beschwerdemanagement Excellence: State-of-the-Art und Herausforderungen der Beschwerdemanagement-Praxis in Deutschland

Preismanagement: Analyse - Strategie - Umsetzung

Call Center Benchmarking: Was die Besten anders machen und wie Sie davon profitieren konnen

Fremdkapitalmarketing: Ein Teil des Finanzmarketing der Unternehmung

Hotel-Marketing: Strategien - Marketing-Mix - Planung - Kontrolle

Handbuch Investor Relations.

Europaisches Pharmamarketing: Ein Leitfaden Fur Manager Der Pharmazeutischen Industrie Und Beteiligte Des Europaischen Gesundheitswesens

Markenmanagement in der Automobilindustrie : Die Erfolgsstrategien internationaler Top-Manager

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