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Image for Aktuelle Forschungsfragen im Dienstleistungsmarketing

Aktuelle Forschungsfragen im Dienstleistungsmarketing

Stauss, Bernd(Edited by), Bayer, Christoph(Associate editor)
Part of the Fokus Dienstleistungsmarketing series
See all formats and editions

Der Sammelband enthalt Beitrage zum 13. Dienstleistungsmarketing-Workshop, der im Jahre 2008 vom Lehrstuhl fur Dienstleistungsmanagement an der Katholischen Universitat Eichstatt-Ingolstadt ausgerichtet wurde.

Die Aufsatze geben einen UEberblick zu aktuellen marketingpolitischen Fragen in Dienstleistungsunternehmen.

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Product Details
Gabler
3834911615 / 9783834911612
Paperback / softback
658.8
11/12/2008
Germany
256 pages, VIII, 256 S.
148 x 210 mm
KJ Business & management, KJM Management & management techniques, KJS Sales & marketing
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