Starting an Online Business All-in-One Desk Reference for Dummies

These eleven minibooks comprising nearly 800 pages offer would-be on-line entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace.

Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a non-profit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail.

Minibooks cover on-line business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business on-line, storefront selling at eBay and elsewhere, fund-raising at a non-profit site, running a niche e-business, and advanced e-commerce techniques fund-raising strategies.