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Image for Medienokonomie: Print, Fernsehen und Multimedia
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Medienokonomie: Print, Fernsehen und Multimedia (Third Edition.)

Beck, Hanno
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Wer wissen will, wie Medien funktionieren, muss ihre Okonomie verstehen.

Was ist das Besondere an Medien? Welchen okonomischen Zwangen unterliegen sie? Was wird sich in der Werbebranche durch das Aufkommen des Internets und den Einsatz von Multimediatechniken andern?

Diese und weitere Fragen werden in dem Buch diskutiert.

Die Inhalte sind praxisnah und lebendig dargestellt, fur die Neuauflage wurden sie aktualisiert.

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Product Details
Springer
3642181325 / 9783642181320
eBook (Adobe Pdf)
658
18/05/2011
German
279 pages
Copy: 10%; print: 10%
KJM Management & management techniques, KJSA Advertising, KNT Media, information & communication industries, KNTX Information technology industries
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