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Fernsehwerbung - quo vadis?: Auf dem Weg in die digitale Medienwelt

Kommunikationswissenschaft Und Gender Studies

Feministische Kommunikations- und Medienwissenschaft: Ansatze, Befunde und Perspektiven der aktuellen Entwicklung

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Grenzganger: Formen des New Journalism

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Internationale Unternehmenskommunikation im Globalisierungsprozess: Eine Studie zum Einfluss der Globalisierung auf die 250 groten in Deutschland ansassigen Unternehmen

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Marken in der Politik: Erscheinungsformen, Relevanz, identitatsorientierte Fuhrung und demokratietheoretische Reflexion

Die Integrationsfunktion der Massenmedien: Begriffsgeschichte, Modelle, Operationalisierung

Journalismusjournalismus: Funktion, Strukturen und Strategien der journalistischen Selbstthematisierung

Markenfuhrung von innen nach auen: Zur Rolle der Internen Kommunikation als Werttreiber fur Marken

Distinktion und Deutungsmacht: Studien zu Theorie und Pragmatik der Public Relations

Online-Vergesellschaftung?: Mediensoziologische Perspektiven auf neue Kommunikationstechnologien

Mythos Globalisierung: Warum die Medien nicht grenzenlos sind

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Public Relations — Perspektiven und Potenziale im 21. Jahrhundert

Netzwerke der Medien: Medienkulturen und Globalisierung

Verbande Und Massenmedien: Offentlichkeitsarbeit Und Ihre Resonanz in Den Medien

Systemtheorie und Naturwissenschaft: Eine interdisziplinare Analyse von Niklas Luhmanns Werk

Eintauchen in Mediale Welten: Immersionsstrategien Im World Wide Web

Deliberative Polling(R): Ein demoskopischer Ausweg aus der Krise der politischen Kommunikation?

Soziale Netzwerke in Unternehmen: Potenziale Computergestutzter Kommunikation in Arbeitsprozessen

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