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Image for Optimierung der Kundenbindung in Massenmarkten: Eine empirische Untersuchung im osterreichischen Mobilfunkmarkt
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Optimierung der Kundenbindung in Massenmarkten: Eine empirische Untersuchung im osterreichischen Mobilfunkmarkt (2006.)

Kindermann, Harald, Werani, Prof. Dr. Thomas(Foreword by)
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Harald Kindermann identifiziert und analysiert Determinanten, die fur die nachhaltige Bindung von Kunden von Relevanz sind.

Er integriert Theorien und Erkenntnisse der Psychologie und der Sozialpsychologie und zeigt vollig neue Aspekte der Kundenbindung auf.

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Product Details
Deutscher Universitatsverlag
3835093444 / 9783835093447
eBook (Adobe Pdf)
658.8
18/12/2007
German
245 pages
Copy: 10%; print: 10%
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