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Creating and managing superior customer value - v. 14

Gibbert, Michael(Edited by), Golfetto, Francesca(Edited by), Woodside, Arch G.(Edited by)
Part of the Advances in business marketing and purchasing, series
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Advances theory and offers tools for measuring value dimensions and strength.

This work focuses on advancing value theory, research and strategy in business-to-business contexts.

It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

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£78.99
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Product Details
Emerald
1848551738 / 9781848551732
eBook (Adobe Pdf)
658.812
01/01/2009
English
475 pages
Copy: 10%; print: 10%
KJS Sales & marketing
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