New models for growth and profitability : thoughts on annual reports, and how corporate culture feeds the document

Bill Cahan & Associates is a San Francisco based advertizing agency.

This volume is a visual and verbal expression of the agencies thoughts on annual reports and how corporate culture feeds the document.

It is split into 22 sections and each section examines a single aspect of the annual report and poses a relative question.

Does an annual report's design matter? Why have some of the world's most powerful corporations - IBM, Ford, Brisol-Meyers - choosen blue as their corporate colour?

This is intended as a desktop companion.