The Winning Enterprise

Based upon a detailed study of UK companies, this book reveals the ingredients for success in both service and manufaturing sectors.

Winning enterprises are led by visionary and enthusiastic champions of change; they unlock the potential of their people; they welcome the challenge of demanding customers; they constantly introduce new products and services; and they exceed customer expectations constantly. The study on which this book is based was commissioned by the DTI and is now rapidly being seen as the foundation for UK corporate success.

Terry Green presents the lessons for success derived from the study and, most importantly, provides a practical framework for their application.