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Ambiguisierung als Sprachspiel in der deutschen Werbung der Gegenwart : Untersuchung anhand aktueller Werbeanzeigen und Werbespots

Pop-up-Stores als Instrument des Marketings : Eine kausalanalytische Untersuchung und Praxisanleitung zu den Erfolgsfaktoren

Die Bedeutung des Szenemarketings fur die Marke 'Billabong'

Burger King : Changing or Imitating?: Analysis of Burger King's Re-strategy

Kundenorientiertes Marketing - Managementinstrumente im Prozess der interkulturellen OEffnung

Marke als integraler Bestandteil einer Projektentwicklung : Am Beispiel eines neuen Wohnkonzepts

Erfolgsfaktoren von Brand Extensions. Die Markenerweiterung eines Technologieunternehmens in den Automobilmarkt : Eine Strukturgleichungsanalyse

Marktstudie LEED : Erstmalige Analyse zertifizierter Projekte im deutschsprachigen Raum anhand einer Kennwerterhebung und Investorenumfrage mit Bewertung der Objekte

What factors influence consumers to buy meat substitutes?

Successful Branding - A critical examination of Customer Experience Management for Persona International

Implementierung eines Kennzahlensystems fur mehr Effizienz in der Vertriebssteuerung - am Beispiel der Koch Media GmbH

Professionelles Direktmarketing in der taglichen Praxis

Die Plane der EU zur Liberalisierung der Werbebestimmungen in audiovisuellen Medien

Wertschoepfung durch interne Kommunikation

Werbung in Deutschland und ausgewahlten arabischen Landern. Ein Vergleich

Markenkommunikation mit Prominenten : Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersoenlichkeit bei Rezipienten

Facebook-Marketing : Strategische Herausforderungen, Erfolgsfaktoren und Risiken

Die Qual der Wahl. Unterstutzung von Konsumenten im Kaufprozess

Analisis de los interesados bajo lineamientos PMI en la conformacion de la red empresarial de piscicultores del corregimiento de El Encano, Municipio de Pasto

Der Autoboardcomputer als zentrales Tool fur Location-Based-Services. Zur Akzeptanz von BMW Connected-Drive in OEsterreich

Internationalisierungsstrategien von nationalen Fussballligen

Social Network Analysis. Eine Darstellung Des State of the Art Und Die Anwendung Auf Virtual Communities

Zum Management von Markentransfers und dem Zusammenspiel mit dem Stammmarkenimage

Aufbau einer Luxusmarke in Japan

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