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Image for Guerilla Marketing. Alternative zu klassischen Kommunikationsinstrumenten : Inklusive aktueller Expertenbefragung (2008)

Guerilla Marketing. Alternative zu klassischen Kommunikationsinstrumenten : Inklusive aktueller Expertenbefragung (2008)

Paperback / softback 25 Jul 2009
Publisher Grin Publishing
ISBN: 9783640381500
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Grundzuge des Franchising und Umsetzungsbeispiele

Paperback / softback 18 Aug 2007
Publisher Grin Publishing
ISBN: 9783638734578
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Image for Entwicklung eines Bewertungsmodells fur das Beschwerdemanagement auf Basis der EFQM

Entwicklung eines Bewertungsmodells fur das Beschwerdemanagement auf Basis der EFQM

Paperback / softback 4 Feb 2012
Publisher Grin Publishing
ISBN: 9783656115779
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Image for Analyse des Meinungsfuhrerkonzeptes im Kontext sozialer Netzwerke : Marketingkooperation mit Beauty- und Lifestylebloggern

Analyse des Meinungsfuhrerkonzeptes im Kontext sozialer Netzwerke : Marketingkooperation mit Beauty- und Lifestylebloggern

Paperback / softback 16 Dec 2013
Publisher Grin Publishing
ISBN: 9783656558675
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Image for Branchenanalyse und Perspektiven deutscher Zeitungsverlage

Branchenanalyse und Perspektiven deutscher Zeitungsverlage

Paperback / softback 4 Mar 2012
Publisher Grin Publishing
ISBN: 9783656131977
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Image for Green Marketing - Empirische Analyse ausgewahlter Werbekampagnen

Green Marketing - Empirische Analyse ausgewahlter Werbekampagnen

Paperback / softback 27 Apr 2012
Publisher Grin Publishing
ISBN: 9783656177609
£42.90
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Image for Anforderungen an Markendehnungen mittels Produktlinienerweiterung unter besonderer Berucksichtigung des "variety seeking" - dargestellt am Beispiel der Marke Beck's

Anforderungen an Markendehnungen mittels Produktlinienerweiterung unter besonderer Berucksichtigung des "variety seeking" - dargestellt am Beispiel der Marke Beck's

Paperback / softback 21 Feb 2012
Publisher Grin Publishing
ISBN: 9783656130413
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Image for Folgen von ungunstig ausgesteuerter und aggressiver personalisierter Werbung (Retargeting) im Internet - Folgen fur Markenhersteller und Online-Shops : Retargeting als Marketing-Instrument im Internet

Folgen von ungunstig ausgesteuerter und aggressiver personalisierter Werbung (Retargeting) im Internet - Folgen fur Markenhersteller und Online-Shops : Retargeting als Marketing-Instrument im Internet

Paperback / softback 13 Dec 2012
Publisher Grin Publishing
ISBN: 9783656332718
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Image for (Noch unentdeckte) Kommunikationstrends der Zukunft : Innovationsfelder der Unternehmenskommunikation

(Noch unentdeckte) Kommunikationstrends der Zukunft : Innovationsfelder der Unternehmenskommunikation

Paperback / softback 28 Jun 2013
Publisher Grin Publishing
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Image for Imagekampagnen im Bereich Corporate Social Responsibility. Strategische Herausforderungen, Erfolgsfaktoren, Risiken

Imagekampagnen im Bereich Corporate Social Responsibility. Strategische Herausforderungen, Erfolgsfaktoren, Risiken

Paperback / softback 21 Oct 2015
Publisher Grin Publishing
ISBN: 9783668071049
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Image for Online Advertising. Messung und Optimierung der Werbewirkung in der Online-Marketingkommunikation

Online Advertising. Messung und Optimierung der Werbewirkung in der Online-Marketingkommunikation

Paperback / softback 21 Oct 2013
Publisher Grin Publishing
ISBN: 9783656515944
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Image for CRM - optimize your company : Benefits and downsides of implementing CRM systems

CRM - optimize your company : Benefits and downsides of implementing CRM systems

Paperback / softback 28 Apr 2012
Publisher Grin Publishing
ISBN: 9783656179962
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Image for Erfolgspotenziale von Crowdfunding zur Finanzierung sozialer Projekte : Chancen und Risiken der Nutzung der alternativen Finanzierungsform durch NGOs und Privatpersonen in Deutschland

Erfolgspotenziale von Crowdfunding zur Finanzierung sozialer Projekte : Chancen und Risiken der Nutzung der alternativen Finanzierungsform durch NGOs und Privatpersonen in Deutschland

Paperback / softback 4 Jun 2014
Publisher Grin Publishing
ISBN: 9783656656593
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Image for Event-Marketing und soziale Beeinflussung : Compliance Techniken zur Verstarkung der Wirkungsweise von Kommunikationsbotschaften

Event-Marketing und soziale Beeinflussung : Compliance Techniken zur Verstarkung der Wirkungsweise von Kommunikationsbotschaften

Paperback / softback 21 Jun 2013
Publisher Grin Publishing
ISBN: 9783656441304
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Image for Gestaltungsmittelanalyse von McDonald's Psychologische Implikation eines Markenrelaunches

Gestaltungsmittelanalyse von McDonald's Psychologische Implikation eines Markenrelaunches

Paperback / softback 16 Dec 2013
Publisher Grin Publishing
ISBN: 9783656558668
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Image for Strategische Aufgaben des Marketing im Mittelstand am Beispiel eines Wurstherstellers

Strategische Aufgaben des Marketing im Mittelstand am Beispiel eines Wurstherstellers

Paperback / softback 16 Apr 2015
Publisher Grin Publishing
ISBN: 9783656845348
£30.18
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Image for Dufte als Instrument des erlebnisorientierten Marketings

Dufte als Instrument des erlebnisorientierten Marketings

Paperback / softback 28 Jan 2013
Publisher Grin Publishing
ISBN: 9783656309321
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Image for Der demografische Wandel und die Nahversorgung. Herausforderungen und Loesungsansatze fur das Marketing im deutschen Lebensmitteleinzelhandel

Der demografische Wandel und die Nahversorgung. Herausforderungen und Loesungsansatze fur das Marketing im deutschen Lebensmitteleinzelhandel

Paperback / softback 19 Feb 2016
Publisher Grin Publishing
ISBN: 9783668153837
£32.73
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Image for Moderne Formen der Einkaufsstattengestaltung auf Basis der Konsumentenforschung

Moderne Formen der Einkaufsstattengestaltung auf Basis der Konsumentenforschung

Paperback / softback 3 May 2013
Publisher Grin Publishing
ISBN: 9783656422761
£34.77
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Image for Verkurzung von Produktlebens- und Produktnutzungszyklen mittels physischer und psychischer Obsoleszenz

Verkurzung von Produktlebens- und Produktnutzungszyklen mittels physischer und psychischer Obsoleszenz

Paperback / softback 2 Dec 2016
Publisher Grin Publishing
ISBN: 9783668355378
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Image for Social Campaigning with Social Media : PR und Fundraising Tool fur NGOs und NPOs

Social Campaigning with Social Media : PR und Fundraising Tool fur NGOs und NPOs

Paperback / softback 29 Jun 2013
Publisher Grin Publishing
ISBN: 9783656444121
£31.03
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Image for Moeglichkeiten und Grenzen des Mobile-Marketing bei der Markteinfuhrung von Automobilen

Moeglichkeiten und Grenzen des Mobile-Marketing bei der Markteinfuhrung von Automobilen

Paperback / softback 8 Jun 2016
Publisher Grin Publishing
ISBN: 9783668216006
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Image for Die Musikbranche im Umbruch : Veranderungen aufgrund des technologischen und kulturellen Wandels

Die Musikbranche im Umbruch : Veranderungen aufgrund des technologischen und kulturellen Wandels

Paperback / softback 22 Jun 2011
Publisher Grin Publishing
ISBN: 9783640940899
Out of Print
Image for Blog vs. eWOM. Einflusse von Internet-Bloggern auf den Kaufentscheidungsprozess im Vergleich zum elektronischen Word-Of-Mouth

Blog vs. eWOM. Einflusse von Internet-Bloggern auf den Kaufentscheidungsprozess im Vergleich zum elektronischen Word-Of-Mouth

Paperback / softback 22 Mar 2017
Publisher Grin Publishing
ISBN: 9783668415584
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Image for Marketing, Lebensqualitat, Nachhaltigkeit. Greenwashing und Bluewashing Massnahmen

Marketing, Lebensqualitat, Nachhaltigkeit. Greenwashing und Bluewashing Massnahmen

Paperback / softback 9 Dec 2014
Publisher Grin Publishing
ISBN: 9783656856238
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Image for Social Media Relations - Herausforderungen und Erfolgsfaktoren fur NPOs im Social Web

Social Media Relations - Herausforderungen und Erfolgsfaktoren fur NPOs im Social Web

Paperback / softback 19 Apr 2013
Publisher Grin Publishing
ISBN: 9783656412809
£34.77
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Image for Prozesse moralischer Selbstregulierung. Eine systematische Literaturanalyse

Prozesse moralischer Selbstregulierung. Eine systematische Literaturanalyse

Paperback / softback 11 May 2017
Publisher Grin Publishing
ISBN: 9783668425583
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Image for Lifestyle & Trends als Erfolgsfaktoren des Event-Marketings

Lifestyle & Trends als Erfolgsfaktoren des Event-Marketings

Paperback / softback 14 Sep 2013
Publisher Grin Publishing
ISBN: 9783656491293
£33.92
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Image for Storytelling in Onlinewerbefilmen : Branchenubergreifende Analyse von Erfolgsfaktoren fur den Einsatz von Storytelling in Onlinewerbefilmen unter dramaturgischen Aspekten

Storytelling in Onlinewerbefilmen : Branchenubergreifende Analyse von Erfolgsfaktoren fur den Einsatz von Storytelling in Onlinewerbefilmen unter dramaturgischen Aspekten

Paperback / softback 5 Aug 2013
Publisher Grin Publishing
ISBN: 9783656471554
£39.87
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Image for Konsumgesellschaft und Wege zur Nachhaltigkeit : Perspektiven auf Konsum, geplante Obsoleszenz und Abfallproblematik

Konsumgesellschaft und Wege zur Nachhaltigkeit : Perspektiven auf Konsum, geplante Obsoleszenz und Abfallproblematik

Paperback / softback 26 Sep 2013
Publisher Grin Publishing
ISBN: 9783656503156
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