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"Der WAU Effekt". Analyse der bestehenden, klassischen Kommunikationskampagne von Volkswagen

Challenges of Digitalization for the Music Industry

Zielgruppenorientiertes Marketing im Web

Virales Marketing. Was Red Bull von anderen Energy-Drink-Herstellern abhebt

Key Account Management in der Logistikbranche : Starkung der horizontalen Marktposition von Logistikunternehmen durch die Implementierung eines Key Account Managements

What factors influence consumers to buy meat substitutes?

Werbepsychologische Methoden und beabsichtigte Wirkung von Werbung fur sportartenspezifische Nahrungserganzungsmittel auf die Psyche und Emotionen der Konsumenten

Konsumgesellschaft und Wege zur Nachhaltigkeit : Perspektiven auf Konsum, geplante Obsoleszenz und Abfallproblematik

Die Bedeutung des Jugendmarktes fur die Sparkassen

Kundenorientierung, Kundenzufriedenheit und Kundenbindung : Ein UEberblick

Personalmarketing im Web 2.0

Ambiguisierung als Sprachspiel in der deutschen Werbung der Gegenwart : Untersuchung anhand aktueller Werbeanzeigen und Werbespots

Kundenbindungsmanagement im Marketing. Grundlagen, Aufgaben und Umsetzungsmoeglichkeiten

Online-Self-Assessments als Instrument des Personalmarketings : Vergleichende Betrachtung und Ableitung einer Starken-/ Schwachenanalyse

Werbung fur Senioren

Handelsmacht vs. Herstellermacht : Eine kritische Beurteilung der Machtverhaltnisse im Handel

Lifestyle & Trends als Erfolgsfaktoren des Event-Marketings

Typische Phasen eines Shitstorms. Klassische Krise oder neue Herausforderung an die PR?

Kundenbindung und -zufriedenheit. Analyse des Kundenverhaltens der letzten 50 Jahre

Dimensionen des Change Managements : Von der Produkt- zur Kundenzentrierung

Erfolgsfaktoren von Brand Extensions. Die Markenerweiterung eines Technologieunternehmens in den Automobilmarkt : Eine Strukturgleichungsanalyse

Integration des E-Commerce in das Multi-Channel Marketing

Der demografische Wandel und die Nahversorgung. Herausforderungen und Loesungsansatze fur das Marketing im deutschen Lebensmitteleinzelhandel

Marketing, Lebensqualitat, Nachhaltigkeit. Greenwashing und Bluewashing Massnahmen

Social Media Relations - Herausforderungen und Erfolgsfaktoren fur NPOs im Social Web

Burger King : Changing or Imitating?: Analysis of Burger King's Re-strategy

Moeglichkeiten und Grenzen des Mobile-Marketing bei der Markteinfuhrung von Automobilen

Aktuelle Erkenntnisse der Hirnforschung und Implikationen fur die Werbegestaltung

Moderne Formen der Einkaufsstattengestaltung auf Basis der Konsumentenforschung

Storytelling in Onlinewerbefilmen : Branchenubergreifende Analyse von Erfolgsfaktoren fur den Einsatz von Storytelling in Onlinewerbefilmen unter dramaturgischen Aspekten

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