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Image for Advertising in India: Trends and Impacts.

Advertising in India: Trends and Impacts.

Gupta, Om

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The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication.

A very informative book on advertising in India.

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Product Details

Publisher/Imprint Kalpaz Publications

ISBN/Ean9351287092 / 9789351287094

FormateBook (Adobe Pdf)

Dewey659.10954

Published30/06/2005

Book LanguageEnglish

Pages75 pages

Copy LimitsCopy: 10%; print: 10%

BIC 1FKA India, KJSA Advertising