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Consumer Behavior (7th ed)

Best, Roger, Coney, Kenneth, Hawkins, Del I.

See all formats and editions

The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies.

It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.

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Product Details

Publisher/Imprint Irwin Professional Publishing

ISBN/Ean0256218951 / 9780256218954

FormatHardback

Dewey658.834

Published30/11/1997

Country of PubUnited States

Book LanguageEnglish

Pages650p.

Readershipundergraduate Learn More

BIC JFFT Consumerism, JMAL Behavioural theory (Behaviourism), KJSM Market research