Marketing for Hospitality and Tourism (4th Revised US ed)

This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world.

Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today' s global marketplace.

An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job.

Real-world in focus, topics reflect the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. "PART 1: " Understanding the Hospitality and Tourism Marketing Process"-"Introduces the concept of hospitality marketing and its importance. "PART 2: " Developing Hospitality and Tourism Marketing Opportunities and Strategies-Explains the role of consumer behavior and how it affects the marketing environment. "PART 3: " Developing the Hospitality and Tourism Mix-Identifies and explains strategies for promoting products and the various distribution channels. "PART 4: " Managing Hospitality and Tourism Marketing"-"Highlights the latest trends in electronic marketing, destination marketing, and planning for the future.

For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.